Sujatra Makes Desi & Western Labels Rooted In Traditional Craft

Sujatra Makes Desi & Western Labels Rooted In Traditional Craft

SUMMARY

The D2C fashion label brings forth the artisanal look and feel to make unique and elegant women’s wear

Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.

Colonel Sanders of KFC fame was a pioneer, but Indian entrepreneurs aged 60 and above also take the startup world by storm. One such example is Chitralekha Das, a music teacher passionate about creativity. At 61, she boldly transitioned to an entirely new domain and set up Sujatra, an ethnic wear label for women, although she had no professional training in fashion design. Launched in 2015, its progress was slow initially, but the founder’s focus on India’s rich couture culture and design diversity soon won appreciation. A year later, her son Bedprakash, an alumnus of IIM-Calcutta with experience in advertising, sales and digital marketing at Raymond, quit his corporate job and joined her venture to empower it with his business acumen.

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